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ntroductloh Paul McTaggart sat at his desk. Behind him, the computer screen flickered with the home page of his exciting newthe university. When Netscape was launched by Marc Andreessen in 1994, Paul lne electronic-commerce was about to be bom, andachieve cost leadership in a new, internet-based business venture. The second generic strategy is diferentiation. In this strthe Canada BC Business Service Centrel and the Big Idea at the Royal Bank site.14 He also dis- covered that CIBC sold BusineThe big thing in banking today is credit scoring. Chris was getting heated up talking about the banks. Paul looked confusedin a loan application and agreed to a credit check. The experience with CYBF had helped pre- pare Paul for this meeting. The

And there was a buy-sell arrangement which laid out the conditions under which either shareholder could buy out the other. Paul knew that this offer would strengthen his financial picture…but did he really want a partner?It was going to be a long night.

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what would you do if you were Paul with regards to financing, and why?

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Paul knew that this offer would strengthen his financial picture. But he really did not want a partner. Paul was not in the need of partner and he wants to make his own business plan and wants to execute the business as per his own approach and plans. Paul was looking for some finance options, so that he can get the fund and can invest in the business. But he was not in the process of partnership approach. Paul already has a option to get a loan from the bank and the bank is also willing to offer Paul a loan for his investment plan. So ideally Paul is not like to have the partner for his business. Though he will get financially strengthen with partnership approach, but still he do not like the partner in his business.

If I were Paul, I will explore to have partner with regards to financing because the financing from the partner will help me to reduce the financial burden and help me to focus on the business implementation so that I can focus on business implementation and plan to achieve better outcome form the business. So I would like to adapt the approach of partnership in this business to get financial support from the other partner.

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