Question

If your company that you work for want to produce a smoothies brand and you are working in the marketing team, how will you market you smoothie that can get buyers attraction? What SWOT analysis will you be using? and what is your competitive analysis?

Answer 1

Smoothies business is always an accessible business that has a steady market base. It has a market base mostly in the metropolitan areas. The smoothies can be priced higher than the normal beverages where rentals are higher than the normal. The most attractive marketing strategy for smoothies products in metropolitan areas is the digital media marketing strategy. Most of the people in metropolitan regions prefer using digital media as social communication. Thus, digital media marketing like social media and television media can be an effective way for marketizing smoothies.  

Strengths, weaknesses, opportunities, and threats analysis should be used for smoothies.

Strengths

Strengths of smoothies are as follows:

• Strong public appeal

• High-quality products at a low price

Weaknesses

Weaknesses are as follows:

• Poor marketing strategy

• Inefficient buying power of target consumers

Opportunities

Opportunities are as follows:

• Smoothies is a globally emerging market

• The growing need for smoothies all over

Threats

Threats are as follows:

• High price in the global market

• High competitiveness

My competitive analysis will be porter’s five forces analysis. It helps to understand the bargain power of buyers, bargain power of suppliers, threats from existing entrants, threats from new entrants and threats from alternative products.