According to the textbook, a firm that focuses on standardizing its product offering, manufacturing in volume,...
According to the textbook, a firm that focuses on standardizing its product offering, manufacturing in volume, and competing on price is using the ________ concept.
| product |
| selling |
| marketing |
| production |
| societal marketing |
Homework Answers
The correct answer is "production".
Production concept is the concept which explains the choice of consumers is inclined more towards the products that are available and highly affordable. So it is important for companies to improve the production and distribution process efficient and effective.
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