Question

1.) Why is demand in the business market mostly inelastic?

2.) Distinguish between undifferentiated and differentiated marketing strategies.

3.) How are specialty products distributed?

4.) What are the key service characteristics a company must consider when designing marketing programs? Briefly describe each characteristic.

5) What is a private brand or store brand?

6) Compare and contrast pure competition and oligopolistic competition.

7) How do intermediaries add value to a marketing system?

8) Describe the three types of appeals that marketers use.

Answer 1