Question

A: ”Incurred advertising expense on account" B: "Received cash from customers when service was performed" how...

A:
”Incurred advertising expense on account"

B:
"Received cash from customers when service was performed"

how A affects asset, liability, stockholder's equity and why

how B affects asset, liability, stockholder's equity and why
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Answer #1

Solution A:

”Incurred advertising expense on account" increases liability and decrease stockholder's equity. There is no effect on asset. Advertising expense will result in increase in expense, therefore same will decrease the stockholder's equity. As these expenses are not paid yet, therefore same should increase the liability.

Solution B:

"Received cash from customers when service was performed" increases assets and increases stockholder's equity. There is no effect on liability. Collection from customer for services performed will result in increase in revenue, therefore same will increase stockholder's equity. As cash is received, therefore assets will increase.

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