Question

what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service

Answer 1

Promotion is a part of marketing mix that aims to create awareness of the product or brand, build acceptance towards the product by customers, increase sales through brand building and position itself in the market place. Promotion aids in targeting the customers for whom the product has been designed and thereby satisfy consumer needs and demands. Marketers use advertising in various forms of media viz., television, newspaper, hoardings, digital media, internet as the primary form of promotion for the product to reach out to larger groups of consumers that the same time inducing them to buy more of their products or service. The other promotional activities include offering freebies, personal selling i.e. customizing selling according to the customers tastes and preferences , offering exclusive services for select customers to gain customer loyalty and the like.