Breakeven analysis Molly Jasper and her sister, Caitlin Peters, got into the novelties business almost by...
Breakeven analysis Molly Jasper and her sister, Caitlin Peters, got into the novelties business almost by accident. Molly, a talented sculptor, often made little figurines as gifts for friends. Occasionally, she and Caitlin would set up a booth at a crafts fair and sell a few of the figurines along with jewelry that Caitlin made. Little by little, demand for the figurines, now called Mollycaits, grew, and the sisters began to reproduce some of the favorites in resin, using molds...
Johan got into the novelties business almost by accident. John often made little figurines as gifts for friends. Occasionally, he would set up a booth at flea market and sell the figurines along with jewellery. Little by little, demand for the figurines, now called jollies, grew, and he began to reproduce some of the favourite in resin, using moulds of the originals. The day came when a buyer for a major department offered him a contract to produce 1 500...