Question

​A _______________ orientation helps to redefine the marketers’ focus by encouraging them to broadly considering those...

​A _______________ orientation helps to redefine the marketers’ focus by encouraging them to broadly considering those entities most impacted by the marketers’ actions. Those entities include; employees, suppliers, regulators, shareholders, customers, and the community.

a)​shareholder value

b)​profit

c)​market

d)​stakeholder

​e)compliance

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Answer #1

Solution:

A stakeholder orientation helps to redefine the marketers’ focus by encouraging them to broadly considering those entities most impacted by the marketers’ actions. Those entities include; employees, suppliers, regulators, shareholders, customers, and the community.

Hence option d is correct.

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