Question

Problem Development Case No. 2 After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clea Edge. The innovative new design of Clean Edge provides superior performance stimulating the hair follicles to lift the hair from the skin, allowing for a closer sha The company has already decided to introduce Clean Edge into the men's mar where it has a strong presence. Jackson Randall, the product manager for Clea Edge, struggles with how best to position the product for the launch. One strate to release Clean Edge as a "niche" product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is release the product into the highly competitive mainstream razor market where product can be positioned as the most effective razor available. Randall meets internal resistance to the mainstream strategy from the product manager for the company's current, but aging, mainstream razor products. 1. Briefly explain the situation SA 2. State the symptoms CHERAY 3. Identify the probable problem (if many are possible, choose one) PRAP 4. Formulate the main question of the study ind t 5. Formulate research objectives 6. What could be the research hypotheses?

Answer 1

Daily life -

Probability that it will rain today.
We arrive at the chance of whether it will rain today and if I must take the take my rain coat along with me to college.

This probability changes depending on different factors.
- The weather condition when I am about to leave for college.
If it is bright and sunny,then the chance of rain are less.
But if is cloudy it more.
On the other hand if rain last evening or the night, then chance of rain today increases.
Also if the nearby places have reported rain, then the chance of rain is high.

Paramount Company has developed a new razor. The Product manager unable to decide how to position it.
Option 1 - Position it as a niche product,Target segment : High end market

Option 2 - Position it as most effective razor, Target segment : Mainstream market which is higly competitive.

Option 2 is opposed by the product manager of existing razor products .

Symptons :
1. Desicion making on which market to launch.
2. Positioning the product as niche or most effective.

Probable Problem
- How to position the new product and which market to luanch it.

Formulate the main question of the study
How should the new razor positioned and which market it must be luanch it.

Formulate research objectives
- Understand the need for razor products in the high end markets and main stream markets.
- Understand the factor that determine customer perception about razor product

What could be the research hypotheses
Hypothesis 1 : There is demand for razor such Clean Edge in high end markets.

Hypothesis 2 : There is demand for razor such Clean Edge in mainstream markets.