The Forrester report/profile on adtech/martech convergence recommends that social media campaigns should serve as the nexus...
The Forrester report/profile on adtech/martech convergence recommends that social media campaigns should serve as the nexus of convergence efforts due to the increasing importance of the social media in the marketing communications mix for B2B and B2C firms. True or False
Despite the explosion of adtech/martech tools (and firms), at least a quarter of marketing professionals currently do not even understand the difference between adtech and martech. True or False
Homework Answers
Solution 1
Answer is True.
Because Adtech and Martech have significantly stressed importance of Digital and social marketing solutions.
Solution 2
Answer is False.
No such empirical evidence proves that quarter of individual dont understand difference between Adtech and Martech.
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The Forrester report/profile on adtech/martech convergence
recommends that social media campaigns should serve as the nexus...
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