please help me solve these problems.
Solution: | |||||
Income Statement | |||||
Total Company | East | West | Remarks | ||
Units | 42000 | 31000 | 11000 | ||
Sales (A) | 3150000 | 2325000 | 825000 | at 75 each unit | |
Variable Expenses (B) | 2142000 | 1581000 | 561000 | 25+20+2+4 | |
Contribution Margin (A-B) | 1008000 | 744000 | 264000 | ||
Traceable Fixed Cost as below | |||||
Fixed manufacturing | 588000 | 434000 | 154000 | Per unit cost would be 644000 divided by 46,000 which is 14 | |
Fixed selling and admin (Traceable only) | 350000 | 150000 | 200000 | To be allocated to sold units | |
Region Segment Margin | 70000 | 160000 | -90000 | ||
Common fixed expenses not traceable to regions | 38000 | 28048 | 9952 | Per unit cost would be 38000 divided by 42,000 which is .9048 | |
Net Operating Loss | 32000 | 131952 | -99952 | ||
Impact of dropping West Region | |||||
Profit as per income statement | 32000 | ||||
Add: Loss of West Region | 99952 | ||||
Profit of East | 131952 | ||||
Additional Sale of East region- 5% of 31000 | 1550 | ||||
Contibution margion of east region per unit | (744000/31000) = 24 | ||||
Additional Margin | 37200 | (1550 X 24) | |||
Revised profit of East | 169152 | (131952 +37200) | |||
Reduced by common fixed expenses of West | 9952 | (This will be borne by East now) | |||
Revised profit of East after fixed expense | 159200 | ||||
Profit will increase by | 127200 | (159200 - 32000) | |||
Impact of Advert | |||||
Original Profit as per income statement | 32000 | ||||
Additional Sale of Western | 2200 | (11000 X 20%) | |||
Contribution margin of West | 24 | ||||
Additional profit | 52800 | (2200 X 24) | |||
Additional cost | 36000 | ||||
Revised Profit | 48800 | (32000 + 52800 - 36000) | |||
Increase in profit | 16800 | ( 48800-32000) | |||
Note: There is no change in overall fixed cost of the company and hence no impact. However allocation to East and West may change based on units sold |
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