Question

EDITOR'S CHALLENGE - CHAPTER 14

DIRECTIONS: The following message contains numerous intentional errors covering content in this chapter as well as earlier principles you have studied thus far.

• Please type your name in the yellow highlight below, Your Name.
• When you see an error, correct the mistake on the document and highlight that correction (underline the word(s) or use the highlight feature).
• Do not rewrite this letter - only correct the grammar errors.

From:                 Your Name

Date:                  November 29, 20xx

To:                       Ryan T. O’Neill, Vice President

Subject:             Summary of Internship Survey of Chain Restaurant Desserts

Mr. O'Neill:

As an intern here at Midland Food Services I appreciated the opportunity you gave me to informally investigate desserts offered by 8 major chain restaurants. At our October 20th meeting of interns you mentioned that deserts are suppose to be enjoyable and how many of the chains were missing a big opportunity to develop a dessert business.

To complete my Internship Project No. three I visited 8 of the biggest and best restaurant chains in Wilmington North Carolina and bought and tasted all there desserts. I rated each on a scale of 1 to 10. Over a period of 5 weeks I tryed over thirty desserts from the chain restaurants. Although my full report will be submitted shortly here is a brief summary of the dramatic but disappointing results

• Surprisingly the average dessert score was only four point two on a 10-point scale. I rated them for taste, texture, convenience, healthfulness and freshness of concept.

• 1/2 of the chains still have “hot apple pies.” Which are a leftover from the 1960’s. These “pies” are largely dough with an overpowering taste of cinnamon and sugar. They have 480 calories with eighteen grams of fat. Thats more then a Cheeseburger or an order of French Fries!

• 1/3 of the chains offered chocolate chip cookies, they cost between ninety-nine cents and two dollars. The high-priced cookies each contained over 15 grams of fat and weighed in at three hundred or more calories!

Finding: The best chain dessert I encountered was “Fudge-Grande-Choco Taco” from Taco bell. It was innovative, good tasting, compact and energizing.

The full findings of my informal survey are contained in three eleven-page reports. That I will distribute at the next Midland internship meeting on Tuesday December 12th.

Thank you for this opportunity.

Answer 1

Mr. O'Neill:

As an intern at Midland Food Services, I appreciate the opportunity you gave me to informally investigate desserts offered by 8 chain restaurants. At our October 20th meeting with interns you mentioned that deserts are supposed to be enjoyable and how many of the chains were missing a big opportunity to develop a dessert business.

To complete my Internship Project No. 3, I visited 8 of the biggest and best restaurant chains in Wilmington North Carolina and bought and tasted all of their desserts. I rated each on a scale of 1 to 10. Over a period of 5 weeks I tried over thirty desserts from the chain restaurants. Although I will submit full report shortly. Here is a brief summary of the dramatic but disappointing results

• Surprisingly the average dessert score was only four point two on a 10-point scale. I rated them for taste, texture, convenience, healthfulness and freshness of concept.

• 1/2 of the chains still have “hot apple pies.” Which are a leftover from the 1960’s. These “pies” are largely dough with an overpowering taste of cinnamon and sugar. They have 480 calories with eighteen grams of fat. That’s more than a Cheeseburger or an order of French Fries!

• 1/3 of the chains offered chocolate chip cookies, they cost between ninety-nine cents and two dollars. The high-priced cookies each contained over 15 grams of fat and weighed in at three hundred or more calories!

Finding: The best chain dessert I found was “Fudge-Grande-Choco Taco” from Taco bell. It was innovative, good tasting, compact and energizing.

The full findings of my informal survey are contained in three reports of eleven pages which I will distribute at the next Midland internship meeting on Tuesday December 12th.

Thank you for this opportunity.