How post-purchase behavior helps the marketer in measuring success and challenges of their offerings. Discuss various strategies which marketer will take on the situation of post-purchase dissonance.
Post purchase behaviour is the stage of the Buyer Decision Process when a consumer take action based on their satisfaction or dissatisfaction. The consumer's level of satisfaction or dissatisfaction is related to their expectation. If after the purchase the product is matching the expectations, they will be "satisfied" and if not matched than they will be "dissatisfied".This dissatisfaction leads to Cognitive Dissonance.
Now when if the feedback of consumers is good and they are satisfied with the product than the marketer has successfully sold his product and this will help in growing and exapnding the sales.
On other hand if the consumer is not satisfied than the marketer will face challenges as the consumer will not opt the product for the next time.
Various strategies for overcoming the situation of cognitive dissonance or post purchase dissonance :-
How post-purchase behavior helps the marketer in measuring success and challenges of their offerings. Discuss various...
Describe how crime impacts the economy on a national and international scale. Discuss both the challenges and advantages of measuring the impacts of crime.
1. Assertiveness is behavior that helps you act in your own or your patient's best interest. As a nurse what are your strengths in the area of advocacy, your limitations in the area of advocacy and the steps you could take to become more assertive. 2.Give an overview of any biases you felt, or that society as a whole would feel, about a patient. What might a patient concerns be related to biases society, or personal family/friends, may have against...
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