Assumptions that are needed for society's interest to be promoted :
1) There are no external benefits or costs, i.e. the market is producing at private market equilibrium.
2) Buyers and sellers can make informed decisions.
3) Markets are perfectly competitive, so that each buyer has complete information about the product and firms are producing homogeneous products.
Answer: option D
Adam Smith taught that individual buyers and sellers who act in their own self interest frequently...
Adam Smith, who was also a moral philosopher, long observed that an individual “by directing . . . industry in such a manner as its produce may be of the greatest value, . . . intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of it. By pursuing his own interest he frequently promotes that of the society more effectually than...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...