Requirement (b)
Let total sales in units be X at break even point. Sales Ratio is 7:2:1 for the products A, B and C respectively. At break even, total contribution will be equal to the fixed cost. Therefore the equation will be
(0.7X * $50) + (0.2X * $60) + (0.1X * $110) = $500,000
35X + 12X + 11X = $500,000
58X = $500,000
X = $500,000 / 58
X = 8,620.69 units
Sales in Units product
A = 0.7 * 8,620.69 i.e. 6,034.48 i.e. 6,034 units
B = 0.2 * 8,620.69 i.e.1,724.14 i.e. 1,724 units
C = 0.1 * 8,620.69 i.e. 862.07 i.e. 862 units
Sales in $
A = 6,034 units @ $100 i.e. $603,400
B = 1,724 units @ $150 i.e. $258,600
C = 862 units @ $200 i.e. $172,400
Requirement (c)
Let sales in units be Y
(0.7Y * $50) + (0.2 * $60) + (0.1Y * $110) = $500,000 + $200,000
35Y + 12Y + 11Y = $700,000
58Y = $700,000
Y = 12,068.96 units i.e. 12,069 units
Sales volume of A = (0.7 * 12,069 units) @ $100 i.e. $844,830
Sales volume of B = (0.2 * 12,069 units) @ $150 i.e. $362,070
Sales volume of C = (0.1 * 12,069 units) @ $200 i.e. $241,380
Sale in units of C = $241,380 / $200 i.e. 1,206.9 units
Requirement (d)
Product B should be chosen.
Explanation: Additional promotional expenses will result in increased sales of 20%. Therefore the contribution will also increase by 20%. Hence, product with higher total contribution margin should be chosen.
Requirement (e)
Current total contribution margin from A = $350,000
Contribution margin in
Contribution per unit = $90 - $35 i.e. $55
Total contribution margin = 8,000 units @ $55 i.e. $440,000
Incremental Benefit analysis
Increase in Contribution margin |
$90,000 |
Less: Incremental fixed cost | $50,000 |
Benefit from New Equipment | $40,000 |
Therefore, new equipment will result in increase of profit by $40,000
Notes:
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