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Compare and analyze ratios of two companies.Profitability ratios Dec 31, 2018 Return on Sales Gross profit margin Operating profit margin 63.05% 27.31% 20.20% Net profit

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Answer #1

Company A has a better profitability ratio due to higher profitability margins compared to company B.

Company B has a better return for the shareholders of the company then compared to company A.

Return on Equity = Net Income/Total Equity.
Return on asset = Net Income/Total Assets.

As it has a high net income compared to its total equity and the total assets.

It shows that Company A is unable to provide the benefit of higher profitability margins to shareholders. It can be due to high debt financing. High debt financing decreases the net income of the company due to the payment of regular interest.


Company A is better for lenders like banks or creditors. As it is able to service its debt due to high profit margins.

Company B is better for investors point of view as it provides a better return to shareholders.

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