Variable cost will increase by 70 cents per pair of shoes.
New variable cost per pair = 15 + 0.70
= $15.70
Selling price per pair = $25
Contribution margin per pair = Selling price per pair – Variable cost per pair
= 25 - 15.70
= $9.30
Contribution margin ratio = Contribution margin per pair/Selling price per pair
= 9.30/25
= 37.2%
Break even point in units = Fixed cost/Contribution margin per pair
= 257,000/9.30
= 27,635 pairs
Break even sales in dollars = Break even point in units x Selling price per pair
= 27,635 X 25
= $690,875
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