If you wish to have both kind of consumers, you would set a cover charge L which is equal to the consumer surplus of lower demand group, the seniors. Then the price per trip will be P. Find the price that will be charged per trip by finding the maximized profit function
Profit function = 800 x F + (P - MC)*(400Qstudents + 400Qseniors)
= 800 x 0.5*(5 - P)Qseniors + 400(P)*(Qstudents + Qseniors)
= 800 x 0.5*(5 - P)*(5 - P) + 400(P)*(11 - 2P)
= 400*(25 + P^2 - 10P) + 400*(11P – 2P^2)
= 10000 + 400P^2 - 4000P + 4400P – 800P^2
= 10000 – 400P^2 + 400P
Profit is maximum when
800P = 400
P* = 0.5
Hence the price per trip is P = $0.5.
Fees amount is L = 0.5*(5 – 0.5)*(5 – 0.5) or L = $10.125
Score: 0 of 1 pt 12 of 17 (17 complete) HW Score: 61.76%, 10.5 of 17...
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