Question

idTek is a pharmaceutical company. Which of the following strategies will the company most likely employ ftr decides to adopt a concentrated targeting strategy? e It will manufacture and sell strong as well as mild painkillers it will exclusively manufacture and sell a drug to treat acromegaly, a rare hormonal disorder. It will set up discount drugstores chains in developing countries. It will reward doctors who prescribe its drugs.

Answer 1

Concentrated targeting strategy implies a strategy in which the firm uses a strategy to target a particular segment of the market or a particular demographic group constituting the market.

So,

If AidTek produces and markets a medicine exclusively for a particular disease then it is employing the concentrated targeting strategy.

Thus,

The correct answer is the option (2) [It will exclusively manufacture and sell a drug to treat acromegaly, a rare harmonal disorder].