Question

1. Product positioning strategies are intended to provide target customers with a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. A. True B. False 2. Four frequently used segmentation strategies are micromarketing, undifferentiated (or mass marketing). differentiated and A. opportunity segmentation strategy. B. proactive segmentation strategy. C. economies of scale segmentation strategy. D. global segmentation strategy. E. concentrated segmentation strategy. 3. Caroline needs to find information about income and age distribution in Orange County, California. The best source of secondary research of use to Caroline is likely to be: A. door-to-door surveys. B. focus group interviews. C. syndicated data D. sales invoices at public libraries. E. census data. 4. Differences in weather and climate create opportunities for: A. concentrated segmentation. B. geographic segmentation. C. benefit segmentation. D. psychographic segmentation E. geodemographic segmentation, 5. Adidas Group owns Reebok, Rockport, and Greg Norman brands. Adidas uses the different brands to pursue an) strategy. A. concentrated segmentation B. micromarketing segmentation C. benefit segmentation D. differentiated segmentation E. undifferentiated segmentation 6. NASCAR re-directed their marketing efforts when a survey indicated that almost fifty percent of their race fans were female. This is an example of _segmentation A. geographic B. psychographic C. demographic D. benefits E. loyalty

Answer 1

1. Product Positioning strategies are intended to provide target customers with a clear distinctive, desirable understanding of what the product does or represent in comparision with competing products. Hence the statement is True.
2. Four frequently used segmentation strategies are micro-marketing, undifferentiated (or mass marketing), differentiated and Concentrated segmentation strategy. Hence Option E is correct
3. The best secondary source of Secondary research of use to Caroline is like to be Census data, as secondary source is generally referred to as a source which has summarized, evaluated or interpreted the Primary source like door to door surveys, focus group interviews. Since Caroline is researching about income and age distribution hence ‘census data’ may probably be the best source. Hence Option E is correct
4. Difference in weather and climate create opportunities for geographic segmentation. Hence Option B is correct.