1]
(c) - addition to existing product line. This is because Alto is still an email product.
(a) is incorrect - Email applications are not a new-to-the-world product. They have existed for a few decades now.
(b) is incorrect - It is not a new product line because AOL already has AOL Mail.
(d) is incorrect - A repositioned product is an existing product that is marketed differently.
(e) is incorrect. It is not a lower-priced product.
2]
(e) - all of these.
Doing just one of these is not sufficient for a successful product.
3]
As per the diffusion of innovation theory, the first adopters of new technology are called innovators.
(e) - Innovators.
4]
(b) - user can login using existing email accounts. This speaks for Alto's trialability as anyone can easily try the new product.
The other factors are true, but do not speak for Alto's trailability.
5]
Email is at the maturity stage because the revenues and growth of email products have peaked.
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