a)Better information
b)Improves performance
c) Improves employee morale.
a) Improves communication among stakeholders.
b) Creates a positive image
c) Improves transparency
d) Improves accountability
e) Good governance.
Concerns regarding reports:
1. Since this reporting is voluntary there is no penalty for Non compliance
2.There is no desire for compliance
3. Lack of research for support
Question 4 Using theoretical insights, critically evaluate the role of sustainability reporting in improving corporate accountability...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...