Question

In 1995, the Food and Drug Administration (FDA) published new labeling standards for bottled water. (The full text of the final rule can be found at http://cfr.vlex.com/vid/165-110-bottled-water-19705533.) Prior to that time, bottlers could sell regular tap water under a bottled water label. In fact, the FDA estimated that approximately 25 percent of the supply of bottled water was nothing more than ordinary tap water. (a) Consider how these tougher standards eliminated 25 percent of the supply of bottled water. If market demand is unaffected, what qual itative impact would this labeling change have on equilibrium price and quantity for bottled water? Support your answer with a graphical model (b) Let the market demand and market supply equations are Q100P+ 1,150 and s supplied in a static efficient allocation and at what price? 400P 100. How much of bottled water would be Now, suppose the change in standards results in a new market supply of e400P - 350 with no change in market demand (c) Determine the new static efficient allocation for bottled water and new market price. Do your results agree with your intuitive answer to part (a)?

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Answer #1

a) The elimination of 25% of the water supply due to change in labeling standards (factor exogenous to the model) will result in a leftward shift in the supply curve. this will result in a increase in the equilibrium price and a decrease in the equilibrium quantity of bottled water.

The following image shows the impact of the labelling (decrease in supply) on the equilibrium price and quantity.

S2 S2 D, eR

The supply curve shifts from S1 TO S2. and the equilibrium from e1 to e2 . equilibrium price rises from P1 to P2 and equilibrium quantity falls from Q1 to Q2 .

b) Quantity and Price at static efficient allocation

4D0P-100 ibrium

from the above solution, we get values at static efficient allocation as

P1=2.5 and Q1=900

c) change in supply curve with demand constant

the new equilibrium price and quantity under the new supply curve are P2 andQ2. solving for these values with new equation for supply:

eacalibium um meuu 3 400 (3) -35D 1200 3s0 850

the new equilibrium values we get for the new supply curve are

P2=3 and Q2=850

this corroborates the answer for (a) which says new supply will result in an increase of equilibrium price and a decrease of equilibrium quantity

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