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Whole Foods differentiates its grocery stores from traditional stores by offering organic, natural, and locally sourced...

Whole Foods differentiates its grocery stores from traditional stores by offering organic, natural, and locally sourced products. At the same time, its products are, on average, 25% higher in price than those of regular (nonorganic) supermarkets. What type of positioning is Whole Foods using?

Group of answer choices

Natural positioning

Premium or upscale positioning

Vertical positioning

Horizontal positioning

Forward positioning

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Answer #1

Horizontal positioning

the above is answer..

because they are offering same type of products in market

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