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Seattles Top Coffee owns and operates a chain of popular coffee stands that serve over 30 different coffee-based beverages.

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Top Coffee.
The minimum selling price should be variable cost plus contribution lost/opportunity cost of order filling.
Calculation of contribution lost: Amount $
Opportunity cost of order filling per minute              4.00
Time required to fill an order of new praline (Seconds)            30.00
Time required to fill an order of new praline (Minutes)              0.50
Opportunity cost lost              2.00 This is $ 4* 0.50.
Add: Variable cost              0.65
Minimum selling price should be              2.65
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