Question

"I know headquarters wants us to add that new product line," sald Dell Havasi, manager of Billings Company's Office Products Division "But I want to see the numbers before I make any move. Our division's return on Investment (ROI) has led the company for three years, and I don't want any letdown." Billings Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluated on the basis of ROI, with year-end bonuses given to the divisional managers who have the highest ROls. Operating results for the company's Office Products Division for this year are given below: Sales Variable expenses Contribution margin Fixed expenses Net operating income Divisional average operating assets $ 22,235,eee 13,981,800 8.253.200 6,180,eee $ 2,153,288 $ 4,625,eee The company had an overall return on Investment (ROI) of 17.00% this year (considering all divisions). Next year the Office Products Division has an opportunity to add a new product line that would require an additional Investment that would increase average operating assets by $2.400,000. The cost and revenue characteristics of the new product line per year would be: Sales Variable expenses Fixed expenses $9.600.000 65% of sales $2,582,400 Required: 1. Compute the Office Products Division's ROI for this year. 2. Compute the Office Products Division's ROI for the new product line by itself. 3. Compute the Office Products Division's ROI for next year assuming that it performs the same as this year and adds the new product line. 4. If you were in Dell Havasi's position, would you accept or reject the new product line? 5. Why do you suppose headquarters is anxious for the Office Products Division to add the new product line? 6. Suppose that the company's minimum required rate of return on operating assets is 14% and that performance is evaluated using residual Income. a. Compute the Office Products Division's residual income for this year. b. Compute the Office Products Division's residual income for the new product line by itself. c. Compute the Office Products Division's residual Income for next year assuming that it performs the same as this year and adds the new product line. d. Using the residual Income approach. If you were in Dell Havasi's position, would you accept or reject the new product line? Complete this question by entering your answers in the tabs below. Req 1 to 3 Reg 4 Reg 5 Reg 6A to 6C Req 6D 1. Compute the Office Products Division's ROI for this year. 2. Compute the Office Products Division's ROI for the new product line by itself. 3. Compute the Office Products Division's ROI for next year assuming that it performs the same as this year and adds the new product line. (Do not round intermediate calculations. Round your answers to 2 decimal places.) Show less 1. ROI for this year 2. ROI for the new product line by itself 3. ROI for next year Reg 1 to 3 Req 4 >

Answer 1

1. Divisions ROI = Net Income / Average Operating Assets
= $2153200 / $4625000 = 46.56%

2.

Sales Revenue	$     96,00,000
Variable Expenses	$     62,40,000
Contribution Margin	$    33,60,000
Fixed Expenses	$     25,82,400
Net Operating Income	$      7,77,600

Divisions ROI from new product line = $777600/2400000 = 32.40%

3.

	Current line	New Line	Total
Sales Revenue	$ 2,22,35,000	$   96,00,000	$ 3,18,35,000
Variable Expenses	$ 1,39,81,800	$   62,40,000	$ 2,02,21,800
Contribution Margin	$    82,53,200	$ 33,60,000	$ 1,16,13,200
Fixed Expenses	$     61,00,000	$   25,82,400	$     86,82,400
Net Operating Income	$    21,53,200	$     7,77,600	$     29,30,800

ROI = $2930800/7025000 = 41.72%

4. I would have rejected the product line since it has ROI of 32.40% which is lower than current line

As per HOMEWORKLIB RULES we are suppose to answer 4 parts, i have answered 4, so kindly post others separately