Since most of you live in the same area or share the same ZIP code, your...
Since most of you live in the same area or share the same ZIP code, your instructor may assign you different ZIP codes within the same city or different towns or cities. Your instructor may assign you to teams or have you work as an individual. Your instructor may require a written report, or have you make a presentation to the class. Your report or presentation should cover the following points:
If findings are presented to the class, be prepared to compare and contrast their type of business with your area.
- Identify the ZIP code / city / state that you have selected.
- Provide the following information from this site:
- Population (last Census count or using the drop-down box, the projected population for the last year)
- Household information
- Using the different tabs to the left of the page, give the
following information:
- Average age
- One piece of information about business and industry for this area
- Education
- Housing and household size
- Income
- Origins and Language
- Veterans
- One additional piece of information that you might find interesting or valuable
- Using this information and data, what is one type of retail
business that would be appropriate for this area?
- Explain your answer using at least two components of the marketing mix.
Homework Answers
Identify the ZIP code / city / state that you have selected : 695582 / Kazhakkutom, trivandrum / Kerala
Population: 743,691 as per last Census count in 2011
Household information: 837,877 is the household count in this district
Average age is 34
The business in this area which is high is that online food ordering like swiggy.
This locality has various educational institutions including Indian Space Research and Government Engineering college.
Housing and household size is 837,877.
Income average is 3.3 lacks per Anum.
Origins and Language: Malayalam.
Sree Moolam Thirunal Rama Varma, is the veteran of this district
It is the fast growing city where IT sector is high with lots of IT companies joint together to make Techno Park.
Shopping center is one of the most suitable retail business accross here to start with.
Lets consider people the marketing mix component. Since here lots of people who work in IT sectors, the tendency of shopping is high and also considering the fact that there is no shopping malls here so far.
With promotions, we can increase the sales since there is lots of youth living here.
Hope this helps
please comment for doubts
Thanks
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