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You have just been promoted to product manager for the Allgood (AG) brand multi-symptom 12-hour analgesic...
Fred Flintstone has just become the product manager for Yabba Dabba Doo, a consumer packaged product...
Fred Flintstone has just become the product manager for Yabba Dabba Doo, a consumer packaged product with a retail price of $2.00. Retail margins on the product are 33%, while wholesalers take a 12% margin. Yabba and its direct competitors sell a total of 40 million units annually, and Yabba has 24% market share of this total. Variable manufacturing costs for Yabba are $0.09 per unit. Fixed manufacturing costs are $1,800,000. The advertising budget for Yabba is $1,000,000. The product...
(I) You have just been appointed the product manager of the "FIFO" electric blankets in a large consumer products company. As part of your new job, you want to develop an understanding of the...
(I) You have just been appointed the product manager of the "FIFO" electric blankets in a large consumer products company. As part of your new job, you want to develop an understanding of the financial situation for your product. Your brand assistant has provided you with the following facts: a. Retail selling price $40 per unit b. Retailer's margin 25% c. Jobber's margin 12% d. Wholesaler's margin[1] 20% e. Direct factory labor $2 per unit f. Raw materials $1 per...
5. As product manager for electric can openers you are developing an understanding of the financial...
5. As product manager for electric can openers you are developing an understanding of the financial situation of your product. Your assistant has given you the following information: Retail selling price Retail margin Wholesale margin Direct factory labour Raw materials All overheads Sales commissions Sales force travel costs Advertising Total market size Current yearly sales of your brand $35 35% 20% $3/unit $1.50/unit $100,000 10% of mfr.'s selling price $200,000 $500,000 1 million units 220,000 units Calculate the following: (a)...
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the...
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the product are 40% and wholesaler's margins are 8% (based on the selling price). The size of the market is $300,000,000 annually (based on retail sales); product X' share (in dollars) of this market is 17.3% The fixed costs involved in manufacturing Product X are $1,400,000 and the variable costs are $0.86 per unit. The advertising budget for Product X is $2,000,000. Miscellane- ous variable...
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the...
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the product are 40% and wholesaler's margins are 8% (based on the selling price). The size of the market is $300,000,000 annually (based on retail sales); product X' share (in dollars) of this market is 17.3% The fixed costs involved in manufacturing Product X are $1,400,000 and the variable costs are $0.86 per unit. The advertising budget for Product X is $2,000,000. Miscellane- ous variable...
Lisa MacIntosh is the product manager for the Genius Smartwatch Manufacturing Company. The company has total...
Lisa MacIntosh is the product manager for the Genius Smartwatch Manufacturing Company. The company has total fixed costs of $6,090,000 for the coming year. The owner estimates that variable costs for this smartwatch will be $130. The company sells its product directly to selective retailers and the retail selling price will be $450. The Genius Company has priced its smartwatch so that the retailer will earn a 40% markup on the watch. The total market for this style of watch...
Lisa MacIntosh is the product manager for the Genius Smartwatch Manufacturing Company. The company has total...
Lisa MacIntosh is the product manager for the Genius Smartwatch Manufacturing Company. The company has total fixed costs of $6,090,000 for the coming year. The owner estimates that variable costs for this smartwatch will be $130. The company sells its product directly to selective retailers and the retail selling price will be $450. The Genius Company has priced its smartwatch so that the retailer will earn a 40% markup on the watch. The total market for this style of watch...
2. The manufacturer of Aromello, a new body lotion, sells it directly to retailers who take...
2. The manufacturer of Aromello, a new body lotion, sells it directly to retailers who take a 40% margin. The retail price of Aromello is $5 per bottle. Industry sales for Aromello and other products of its type are 25 million units annually; Aromello has 20% of the market. The manufacturer’s fixed costs, including all expenses but advertising, amount to $3 million per year. The annual advertising budget is $2 million. The raw materials of each bottle of Aromello cost...
Marchete Company produces a single product. They have recently received the results of a market survey...
Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10% without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Current Units sold 980 Sales Price per Unit Variable Cost per Unit Contribution Margin per Unit $140 $98 $42 Fixed Costs $35,868 Break-Even (in units) 854 Break-Even (in dollars) $119,560...
Marchete Company produces a single product. They have recently received the results of a market survey...
Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10% without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Current Units sold 950 Sales Price per Unit $120 Variable Cost per Unit $99 Contribution Margin per Unit $21 Fixed Costs $17,829 Break-Even (in units) 849 Break-Even (in dollars) $101,880...
5. As product manager for electric can openers you are developing an understanding of the financial situation of your product. Your assistant has given you the following information: Retail selling price Retail margin Wholesale margin Direct factory labour Raw materials All overheads Sales commissions Sales force travel costs Advertising Total market size Current yearly sales of your brand $35 35% 20% $3/unit $1.50/unit $100,000 10% of mfr.'s selling price $200,000 $500,000 1 million units 220,000 units Calculate the following: (a)...
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the product are 40% and wholesaler's margins are 8% (based on the selling price). The size of the market is $300,000,000 annually (based on retail sales); product X' share (in dollars) of this market is 17.3% The fixed costs involved in manufacturing Product X are $1,400,000 and the variable costs are $0.86 per unit. The advertising budget for Product X is $2,000,000. Miscellane- ous variable...
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the product are 40% and wholesaler's margins are 8% (based on the selling price). The size of the market is $300,000,000 annually (based on retail sales); product X' share (in dollars) of this market is 17.3% The fixed costs involved in manufacturing Product X are $1,400,000 and the variable costs are $0.86 per unit. The advertising budget for Product X is $2,000,000. Miscellane- ous variable...
Marchete Company produces a single product. They have recently received the results of a market survey that indicates that they can increase the retail price of their product by 10% without losing customers or market share. All other costs will remain unchanged. Their most recent CVP analysis is presented below. Current Units sold 980 Sales Price per Unit Variable Cost per Unit Contribution Margin per Unit $140 $98 $42 Fixed Costs $35,868 Break-Even (in units) 854 Break-Even (in dollars) $119,560...
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