Current | Proposed | |
Sales | (125*2700)=337500 | (337500+20,000)=$357,500 |
Variable expenses | (80*2700)=216,000 | (357500*64%)=228800 |
Contribution margin | 121500 | 128700 |
Fixed expenses | 85000 | (85000+9000)=94000 |
Net operating income | 36500 | 34700 |
Hence decrease in net operating income=36500-34700=$1800
Hence advertising budget should not be increased.
Required information The following information applies to the questions displayed below.] Data for Hermann Corporation are...
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