Question

Dewmocracy created a campaign where consumers could compete to try the seven new flavors. Potential consumers competed with videos stating why they were the best contestant to be the judge. This is most closely associated with which traditional promotional component? O sweepstakes O sampling bond vith th llowin in ap ind/c O contest O point of purchase display 23. Dew wanted to create a campaign based on its core concept of DIY. They ran multiple contests and created nations and communities for each flavor. These contests were for the product, the packaging, and even the name What was the ultimate goal of this campaign? O build its Facebook followers deepen the connection with those consumers who loved the brand Osteer off competition O expand market share O create a new product

Answer 1

Sweepstake is a form of gambling similar to lottery. Therefore, first option is not correct.

Sampling is a statistical technique which targets a small portion of the population. Therefore, this is also not correct.

Point of purchase display is one technique in which the product is displayed at the counter. Therefore this is also not correct.

Contest is closely associated with this campaign as the participants were competing amongst themselves. Thus, contest is correct option.

The answer provided by you for the 23rd question is correct. Please contact if having any query will be obliged to you for your generous support. Your help mean a lot to me, please help. Thank you.