Cardinal Corporation is preparing its balanced scorecard for the past quarter. The balanced scorecard contains four perspectives: financial, customer, internal business process, and learning and growth.
Cardinal Corporation |
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Balanced Scorecard Report |
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For Quarter Ended December 31 |
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Perspective: |
Goal |
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Objective KPI |
Goal |
Actual |
Achieved? |
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Financial: |
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Customer: |
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Through its strategic management planning process,
CardinalCardinal Corporation has selected two specific objectives for each of the four perspectives; these specific objectives are listed in the following table. |
Specific Objective |
|
1. |
Increase sales of core product line. |
2. |
Increase plant safety. |
3. |
Improve employee product knowledge. |
4. |
Increase market share. |
5. |
Improve production efficiency. |
6. |
Increase the number of customers. |
7. |
Increase gross margin. |
8. |
Improve employee job satisfaction. |
Cardinal Corporation has collected key performance indicators (KPIs) to measure progress toward achieving its specific objectives. The following table contains the KPIs and corresponding data that
CardinalCardinal
Corporation has collected for the past quarter.
KPI |
Goal |
Actual |
Hours of employee training provided |
2,300 |
2,200 |
Number of units produced per hour |
7.4 |
7.2 |
Sales revenue growth—core product line |
$2,350,000 |
$2,250,000 |
Employee turnover rate (# of employees leaving the company/# of total employees) |
3% |
5% |
Gross margin growth percentage |
23% |
27% |
Number of customers |
145,000 |
130,000 |
Number of plant accidents |
2.0 |
4 |
Market share percentage |
16% |
15% |
Cardinal Corporation | ||||
Balanced Scorecard Report | ||||
For Quarter Ended December 31 | ||||
Objective KPI | Goal | Actual | Achieved? | |
Financial: | ||||
1 | Sales revenue growth—core product line | $ 2,350,000 | $ 2,250,000 | No |
7 | Gross margin growth percentage | 23% | 27% | Yes |
Customer: | ||||
4 | Market share percentage | 16% | 15% | No |
6 | Number of customers | 145000 | 130000 | No |
Internal business process: | ||||
2 | Number of plant accidents | 2 | 4 | No |
5 | Number of units produced per hour | 7.4 | 7.2 | No |
Learning and growth: | ||||
3 | Hours Of employee training provided | 2300 | 2200 | No |
8 | Employee turnover rate | 3% | 5% | No |
Cardinal Corporation is preparing its balanced scorecard for the past quarter. The balanced scorecard contains four...
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