Question

PC Gamer Magazine is written for anyone who is interested in gaming and wants to know the latest about new games and gaming equipment. The target market for this magazine is based on _variables. O demographic O psychographic O geodemographic O family life cycle O usage rate QUESTION 7 The brand manager of Little Ceasar's Pizza is interested in finding out how consumers perceived its brand relative to other pizza brands. will be a helpful visual tool for understanding these differences O perceptual map O product tracing map O laddering diagram O positioning statement O market segmentation diagram

Answer 1

Answer for PC Gamer Magazine Question is:

Demographic Variable.

Answer for PC Games Maganne Queet - The primary reason to identify target market. is to obtain customers with similar attributes and also to find segments of customers that are attractive from profitability point of view. To identify segments there are various Variables which needs to be considered such as: - (1) Demographic ie related to characteristics of population in quantifiable terms 2) Geographic ie physical presence ( location. 3) Psychographics ie relating to personality traits 4) Behavioural ie Needs t wants of customers relating to product ie in duect proportion. .. Target market for this magzine shours be based on Demographic variave as it affects consumer needs by analysing the characteristics of population in qualitative terms. New Delhi

Answer for Question 7 i.e Little Ceasar's Pizza is:

Positioning Statement.

Answer for at - Brand manager of Liture should lese Positioning Ceasar's Piza ootament in pexeived its brand in relation to share les it is an appropriate process (ie Positioning) to identify market niche for a particular product (in this case pizza) and this helping the company to establish itsaly in that This statement also includes statement of differentiation which tells about what make a brand product spart from its competitors which is anothe words can also be called unique selling proposition (use). 2. Postitioning statement is the vishal doo which will be helpful to understand differences