1. How does the marketing of products, including product placement, impact sales? 2.Discuss the problems with...
Coca-cola in India case. 1. What aspects of US culture and of Indian culture may have been causes of Coke's difficulties in India? 2. How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs? 3. If Coca-Cola wants to obtain more of India’s soft drink market, what changes does it need to make? 4. How might companies like Coca-Cola and PepsiCo demonstrate their commitment...