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Question 8 4 pts means tailoring products to meet the needs of a large number of individual customers. Just in time productio

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Mass customization

The production of personalized goods or services to meet individual consumers' diverse needs at near mass production prices
-Mass producers identify and exploit commonalities across customer populations, while mass customizers focus on identifying areas where customer needs diverge.
Examples:
my m&m's
NikeID
Indochino
LongChamp

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