According to a WSJ article, sleepers can be segmented into different categories: Twenty percent of people plump-up their pillows into a marshmallow-shape, 16% fold them or roll them to make them more comfortable to sleep on, and about 10% punch them before they put their head on them. To reach the segment that stacks up two or more pillow, pillow manufacturers sell pillows packaged as pairs.
Other research shows that across all segments, many adults drool saliva onto their pillow at night while they sleep. Suppose the Sleep-Well Company develops an anti-microbial pillow that kills the germs which breed in such warm, damp environments.
Imagine that Sleep-Well approaches you, a marketing consultant for the pillow industry, for your assessment of how successful the new product will be if they introduce it to the market of adults who drool into their pillow at night.
Task: Identify two segments that Sleep-Well might target. Based on your analyses of those segments, would you recommend that Sleep-Well introduce the new pillow product. Be sure to explain the reasoning behind your recommendation. Begin your answer with Yes or No.
With the slowdown in the global economic growth, the Sleeping Pillow sector has also suffered to a certain extent, but has still maintained a comparatively optimistic growth. Industrial analysts believe that in the coming couple of years, Sleeping Pillow market size will expand further . The escalating per capita income, specially in developing nations like China & India, is augmenting spending on house furnishing products. Also, persons are opting for goods which don’t cause adverse health impacts. In line with the above listed factors, the sales of anti-microbial pillows will experience a rise. Thus, we recommend Sleep-Well to introduce the new pillow .
Segmentation-
According to a WSJ article, sleepers can be segmented into different categories: Twenty percent of people...