1.
Selling price = (Total sales / units)
= ($336,000 / 4,800)
= $70
Selling price increase by 10%
= $70 + ($70*10%)
= $77
Sales ($77 * 4,800 units) | $369,600 |
(-) Variable cost | $244,000 |
Contribution margin | $125,600 |
(-) Fixed costs | $91,000 |
Net income | $34,600 |
2.
Variable costs = $336,000 * 55%
= $184,800
Sales | $336,000 |
(-) Variable cost | $184,800 |
Contribution margin | $151,200 |
(-) Fixed costs | $91,000 |
Net income | $60,200 |
Second course of action will produce the higher net income.
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