Question | Matching Term | ||||||||||||
1 | Indirect Cost | ||||||||||||
2 | Common cost | ||||||||||||
3 | Direct Cost | ||||||||||||
Direct costs can be defined as costs which can be accurately traced to a cost object with little effort. | |||||||||||||
Costs which cannot be accurately attributed to specific cost objects are called indirect costs. | |||||||||||||
Common cost is an expense associated with operating a facility, product, or segment that is shared between two or more departments or users. | |||||||||||||
Knowledge Check 01 Match the term and the definition. Adventure Holiday sells thousands of tour packages...
Discussion questions 1. What is the link between internal marketing and service quality in the airline industry? 2. What internal marketing programmes could British Airways put into place to avoid further internal unrest? What potential is there to extend auch programmes to external partners? 3. What challenges may BA face in implementing an internal marketing programme to deliver value to its customers? (1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...