Question

Given: Media Market Seattle Population of Seattle: 700,000 Rating of KINGS News: 2.0 You are the one and only marketing person at the Seattle steakhouse, Metropolitan Grill Metropolitan Grill wants to buy 1 (one) 10-second TV ad spot on KINGS News How many impressions will there be? 14,000 35.000 140,000 O 350,000 Question 18 1 pts Given the information in the previous question and the fact that KINGS News is asking for a Media Cost of $350, what will be the CPM that Metropolitan Grill will pay? $2.50 $8.50 525

this is for marketing, i think i answered it correctly. does this look correct?

Answer 1

Calculation of improssioms Impressiom a Average Person x Number of spots. Population x Rating x 10 spots 1007 700000 x 21 x 10 sbobl 100 140000 Celulariom o CPM 350 Media Costa Armprossion/1000 140000 x1000 $2,50

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