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MESSAGE MY INSTRUCTOR FULL SON UNIER Brief Exercise 24-10 For its three investment centers, Gerrard Company accumulates the f
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Answer #1
I II III
Return on Investment 34.60% 35.40% 39.70%

Working:

ROI = Controllable margin / Average Operating Assets
Center I: Increase in sales 10%
Expected sales = $1,980,000 *110% = $2,178,000
Controllable margin = 78% of sales = $2178000*78% = $ 1,698,840
ROI = $1698840/4904,000 = 34.6%
Center II: Decrease in costs $437,000:
Controllable margin will increase by $437,000. Therefore ,
Controllable margin = $2,413,200 + $437,000 = $2,850,200
ROI = $2,850,200 / $8044000= 35.4%
Center III: Decrease in Average Operating Assets $510,000:
New Average operating Assets = $12,096,000 - $510,000 = $11,586,000
ROI = $4,596,480 / $11,586,000 = 39.7%
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