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Contribution Margin and Contribution Margin Ratio For a recent year, McDonalds Company-owned restaurants had the following s
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a.

Sales $    14,100.00
Less Variable Costs
Food and packaging $      4,020.00
Payroll $      3,600.00
General, selling and administrative expenses $          840.00
Total Variable Costs $      8,460.00
Contribution Margin $      5,640.00

b.
Contribution Margin Ratio = Contribution Margin / Sales x 100
= $5640 / $14100 x 100 = 40%

c.
New Sales = $14100 + $800 = $14900
Contribution Margin = $14900 x 40% = $5960
Fixed Costs = $3960 + $2100 x 60% = $5220
Income from Operations = Contribution Margin - Fixed Costs
= $5960 - $5220 = $740

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