Question

Name three reasons consumers abandon online shopping carts. What would you suggest as corrective action?

Answer 1

Most of the time customers abandon online shopping carts due to the following three reasons :-

1. Lack of trust on the online sites :-

• People usually prefer buying items from local stores instead of online stores as they fear about the security breaches and the quality of the items.

2. Forced to create or register at the time of checkout :-

• The customers prefer buying items from online sites for their ease and convenience.
• But if they are asked to register or create an account before they checkout, the complete procedure becomes complicated for them and creates frustrations which forces them to abandon the store altogether.

3. Higher shipping costs or slow shipping :-

• The customers feel demotivated to purchase goods from online as the shipping costs increase the overall cost of the good.
• Slow shipping of goods create frustrations due to which they abandon the carts and look elsewhere.

Corrective actions that retailer's should adopt to overcome these reasons :-

• The retailer's must provide customers with trusted testimonials, their certifications or contact information to prove their legitimacy.
• The retailer's should simplify the checkout process and allow the customers to checkout as guests rather than creating their own accounts or registration.
• They should provide good offers like free shipping to motivate the customers to buy their products and minimise the shipping time.