Question

" It makes no sense for the managers of a perfectly competitive firm to spend money...

" It makes no sense for the managers of a perfectly competitive firm to spend money on advertising". Which of the following statements would help you explain this statement, if you think it is true?

The statement is not true. Promotion and advertising exists to drive sales up.

The products are identical and market participants have perfect information about the price

Buyers not all have the same information and therefore, advertising is useful to "educate" buyers.

the products are different

Buyers and sellers have perfect information about the product and its price

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Answer #1

The products are identical and market participants have perfect information about the price

Explanation: All firms sell an identical product in perfect competition. So, advertising is meaningless in perfect competition.

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