49)50) expected value = sum of
(probability*Outcome)
= 0.5*$1+0.5*$11 = $6
Since the value is equal to price both risk loving and risk neutral will get to pay for it but not risk averse
Therefore (b) risk averse is the answer to the question
QUESTION 49 Why might we use rules of thumb? O they reduce bias they are irrational...
QUESTION 49 Why might we use rules of thumb? they reduce bias they are irrational they are low cost they require design of optimal rules
QUESTION 49 Why might we use rules of thumb? they reduce bias they are irrational they are low cost they require design of optimal rules
QUESTION 50 With a coin-toss, if it is heads you get $1 and if it is tails you get $11. If you are not willing to pay $6 for this gamble, you must be A)risk-neutral B)risk-averse C)risk-loving D)unlucky
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...