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In general, differences in willingness to pay account for more of the variation in profitability among competitors than do disparities in cost levels True False

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Answer #1
True, In general , differences in willingness to pay account for more of the variation in profitability among competitore than do disparities in cost levels.
Willingness to pay is the maximum amount a customer is willing to pay for any product and is different among competitors.
The factors for difference include product design, quality, performance, features, etc.
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