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E13-4 Computing Profitability Ratios (LO 13-4, LO 13-5) According to the producer price index database maintained by the Bure
Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 Required 4 1-a. Compute t
Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 Required 4 2-a. Compute t
Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 Regred 4 3-a. Computer Ty
Complete this question by entering your answers in the tabs below. Required 1 Required 2 Required 3 4. Computer Tycoon report
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Answer #1
gross profit margin (gross profit / sales ) * 100
2015 ($) 2016 ($)
gross profit 49600 40500
sales 121500 101000
margin 40.8% 40.1%

Looking at the gross margin ratio, it can be assumed that sales will further decline in 2017 which will result in gross margin to decline slightly in 2017.

net profit margin (net profit / sales ) * 100
2015 ($) 2016 ($)
net profit 6820 2890
sales 121500 101000
margin 5.6% 2.9%

Net profit has declined significantly to 2.9% in 2016 from 5.6% in 2015. The primary reason being decline in revenue to $101,000 in 2016 from $121,500 in 2015. Company has been able to control majority of its expenses i.e., selling, general and administrative expenses in 2016 apart from interest expense which increased marginally. Hence, the company has been to able to control expenses.

fixes assets turnover net sales / average fixed assets
2015 ($) 2016 ($)
sales 121500 101000
average fixed assets 45200 54300
ratio 2.69 1.86

Fixed assets turnover has declined from 2.69% in 2015 to 1.86% in 2016. A higher ratio ratio indicates that the company has less money tied up in fixed assets. A declining ratio indicates that the company has invested more money in fixed assets. Looking at both the ratios, the company utilized its assets better in 2015.

return on equity net profit / equity
2015 ($) 2016 ($)
net profit 6820 2890
equity 40900 54100
ratio 16.7% 5.3%

The company did not report high return on equity. The return on equity has declined to 5.3% in 2016 from 16.7% in 2015, the reason being fall in net profit in 2016.

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