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Sukui Electronics decided to expand their product line to include GPS trackers. They estimate that over...

Sukui Electronics decided to expand their product line to include GPS trackers. They estimate that over the next 3 years this product will increase their net income by $1.7 million. To do this, they decided not to add a product line of deep sea diving watches. They estimated that over the next 3 years this project would have increased their net income by $800,000. This is an example of

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Answer #1

The correct answer is: the opportunity cost of capital

Here the firm has dropped one opportunity in lieu of the aonther one, may be due to capital constraints. Hence, this is an example of deployment of capital in the best opportunity. Hence, it's an example of the opportunity cost of capital.

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