Question

Social networking sites such as Facebook, Instagram, and Twitter enable users to immediately purchase items recommended by their social connections, a phenomenon known as ______.

	A.	e-tailing
	B.	sharing economy
	C.	microtargeting
	D.	social shopping

Which factor is considered the most critical in determining where customers choose to shop?

	A.	Store/website design
	B.	Display
	C.	Merchandise selection
	D.	Service

What is the selling technique of trading up?

	A.	It seeks to broaden customers’ original purchases with related items available in the store.
	B.	It persuades customers to buy a higher-priced item than they originally intended to purchase
	C.	It allows customers to shop by themselves as long as they can easily find what they need
	D.	It focuses on the value of the product to the customer more than the cost of the product to the supplier

Answer 1

The answer to the question is provided below for your reference:

1.

Option D. social shopping

2.

Option C. Merchandise selection

3.

Option B. It persuades customers to buy a higher-priced item than they originally intended to purchase