Question

QUESTION 5

1. With elaboration, increased information is retrieved from long-term memory and attached to the new information and understanding.

   True

   False

1 points   

QUESTION 6

1. One of the popular conceptions about subliminal persuasion states that:

   	a.	marketers can subliminally alter products or packages to make them more appealing to consumers.
   	b.	consumers deliberately choose to be influenced by subliminal messages to avoid taking decisions.
   	c.	consumers can induce marketers to lower prices on their products through subliminal persuasion.
   	d.	marketers deliberately negate selling their products in order to increase their demands over time.

1 points   

QUESTION 7

1. In order to deal with the declining effectiveness of traditional advertising, marketers are finding unique ways to reach out to target customers. Integrating their goods with popular television programs is one such way. This type of advertising in which actors are shown using branded products is an example of _____.

   	a.	product customization
   	b.	product placement
   	c.	selective exposure
   	d.	selective distortion

1 points   

QUESTION 8

1. Which of the following statements is true of subliminal processing?

   	a.	Objects are perceived to have humanlike characteristics.
   	b.	Purposeful allocation of information-processing capacity is developed.
   	c.	Humans can process stimuli only above the absolute threshold.
   	d.	Low-strength stimuli are perceived unintentionally by humans.

Answer 1

Answer 5) Elaboration in the form of examples and case study helps an individual to retain the knowledge and the concept for a longer duration of time. True is the correct option.

Answer 6) Subliminal persuasion is used by advertising agency to impact the conscious of an individual by inserting the product using a catch line like just do it for Nike. This kind of persuasion brings about a change in the behaviour of the consumer. Option A is the correct answer.

Answer 7) Marketers are effectively using product placement to target the customer. This is a good way to integrate marketing with popular television show. Product placement has also been witnessed in movies for instance in Michael Bay`s transformer series chevrolet cars are particularly highlighted by being one of the main character namely Bumblebee. Option B is the correct answer.  

Answer 8) Subliminal processing unintentionally becomes a part of the human characteristic without one being aware of the merit or demerit of this trait. This further impacts the overall personal and attitude towards certain objects. Option D is the correct answer.