Question

Which one of the following is not a way to grow a company's sales volume in the Internet segment in the Europe-Africa region? 

• Deliver online orders for branded footwear within 2-3 business days instead of the standard 5-7 business days 

• Win sufficient celebrity endorsement contacts to achieve celebrity appeal ratings that are higher than the industry average in the Europe Africa region 

• Provide free shipping to online buyers 

• Offer branded footwear that has a higher S/Q rating than the industry average in the Europe- Africa region 

• Spend an amount for search engine advertising that exceeds the industry average in the Europe-Africa region

Answer 1

The correct answer is the second option: Win sufficient celebrity endorsement contacts to achieve celebrity appeal ratings that is higher than the industry average in Europe-Africa Region

All the other give options will increase either customer satisfaction, or reach or penetration, thereby increasing the sales.