Question

QUESTION 13

1. According to the behaviorist approach of learning, bits of knowledge are processed electronically to form meaning.

   True

   False

1 points   

QUESTION 14

1. Every concept within a consumer's associative network is linked to every other concept.

   True

   False

1 points   

QUESTION 15

1. Which of the following statements is true of perception?

   	a.	It represents reality as it is and not as a subjective outlook on life.
   	b.	It demonstrates the effect of reality on human behavior.
   	c.	It highlights any changes in behavior of a person due to a stimulus.
   	d.	It serves as a foundation upon which consumer learning takes place.

1 points   

QUESTION 16

1. The greater the movement, the larger the picture, or the louder the sound, the less likely a consumer is to attend and comprehend something from a message.

   True

   False

Answer 1

13) False

Behaviorist learning approach focuses mainly on how behaviors are acquired. It claims that learning can be developed by means of establishing a connection between stimulus and behavior and that any behavior can be changed through reinforcement.

14) True

It is true that every concept within a consumer's associative network is linked to every other concept.

Please post the other questions separately. Thanks and good luck :)